GENERAL CONTEXT

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In recent years, educational practice—particularly in English Language Teaching—has undergone a paradigm shift with the advent of artificial intelligence (AI) and its potential to enhance learning experiences for both students, teachers and educational experts in general. The integration of AI tools into the classroom setting has sparked profound questions about the evolving nature of teaching and learning in a world increasingly invaded by intelligent machines. Among the key concerns are:

• How can AI enhance learning without undermining the human dimension of teaching?

• How can educators continue to serve as essential guides and role models in the age of smart technologies?

• What skills and tools must educators, and teachers more specifically, develop to keep pace with rapid technological advancements?

 

In response to these critical questions, MATE, in its role as a pioneering and visionary professional association, is partnering with EdYOUFest and the Ministry of National Education, Preschool, and Sports, to organize an international conference. This event will offer a rich blend of theoretical perspectives and practical insights aimed at shedding light on how AI applications are impacting various educational processes. The conference will be held under the theme:

“Enhancing Pedagogical Performance in Classrooms through Artificial

Intelligence: Tools, Skills, and Prospects”

 

 

CONFERENCE OBJECTIVES

The main objective of the conference is to equip educators with a comprehensive understanding of AI tools and boost their practice potential with the best opportunities’ technology can offer to promote quality innovative education that ensures equity, engagement, and creativity in teaching.

During the two-days conference, AI highly qualified professionals will bring refined international expertise to share with Moroccan teachers through informative plenary sessions and practice-based workshops. Thus, the conference aims to:

• provide participants with an in-depth understanding of AI in education.

• analyze the evolving role of teachers.

• present practical models for integrating AI in EFL teaching.

• stimulate a national, responsible dialogue on the ethical and effective use of AI in education.

• benefit from successful international experiences and explore ways to adapt them locally.

 

 

CONFERENCE FORMAT

The conference will feature a distinguished panel of national and international experts renowned for their academic and educational excellence. The conference will include:

• Theoretical presentations

• Interactive practical workshops

• Roundtable discussions and professional exchanges

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CONFERENCE PROGRAMME

Day 1: Saturday, July 05, 2025. (Palais des Congrès Bouregreg)

16:00 – 17: 30       Registration

18:00 – 18: 15       Opening Ceremony - Welcome word: MATE & EdYOUFest

Welcome speeches and orientation

18:15 – 18:30        Ministry of National Education, Preschool & Sport speech

18:30 – 18:45        Orientation Note

18:45 – 19:00        Director of Curricula

19:00 – 19:30        Testimonials Panel:                      MATE contribution to ELT in Morocco

19:30 – 20:00        Reception and Family photo

20:00 – 21:00        Keynote address:

                                The "Y" in HYPE: AI vs. A-why’.                                  Prof. Robert Howard

21:00 – 22:00 Dinner (Gala Dinner)

 

Day 2: Sunday, July 06, 2025 (Centre des Formations et des Rencontres Nationales)

07:00 – 08: 15       Breakfast

08:30 – 09: 00     Plenary session 1: "The Pedagogy of AI Integration in Education: Insights from Teachers and                                                                                  Learners"      Prof. Drissi Moulay M’hamed

09:00 – 09: 30     Plenary session 2: “Humanistic Positive Education in the AI Era.” Prof. George Kokolas

09:30 – 10: 00      Discussion

10:30 – 11: 30     Workshop 1: "Connecting Technology and Teacher Training Pedagogy in the AI Era: The Power

                                                      of TPACK"        Prof. Karim Essoufi

                              Workshop 2: “The Socratic Method: Critical Thinking in the Era of AI.” Prof. Robert Howard

11:30 – 12: 00       Coffee break

12:00 – 13: 00     Workshop 3: “Practical AI Options for Teachers and Students by Express Publishing.”

                                                      Prof. George Kokolas

                              Workshop 4: "Boosting Language Skills with AI: From Design to Delivery" Prof. Rachid Elaasri

13:00 – 14: 00     Closing Plenary: "The Road Ahead: Empowering Teachers for Future Challenges"

                                                               Prof. Noureddine Bendouqi

Feedback from participants (Feedback Questionnaire) Online submission

14:00 – 14: 15       Closing ceremony: MATE & EdYOUFest closing words

14:15 – 15: 00       Certificate distribution

15: 00                     Lunch & Departure

 

Plenaries and Panels

Keynote address

Prof. Robert Howard

“The "Y" in HYPE: AI vs. A-why”

Abstract:

In an era where AI is transforming the landscape of education, EFL teachers are navigating a world of rapid technological innovation. However, as artificial intelligence (AI) continues to advance, it raises a critical question: is it truly the future of language learning, or is it merely part of the latest hype? In this 30-minute session, we will delve into the powerful capabilities of AI in the EFL classroom and examine the "why" behind its increasing prominence. Through insightful discussions and real-world examples, we will explore both the promises and the potential pitfalls of incorporating AI tools into language learning. Teachers will walk away with a clearer understanding of when AI can enhance teaching, when it may fall short, and how to leverage these technologies meaningfully, ensuring that we don’t just chase the buzz but thoughtfully consider the “why” behind the integration of AI in EFL education.

 

Plenary 1

Prof. Moulay M’hammed DRISSI

"The Pedagogy of AI Integration in Education: Insights from Teachers and Learners”

Abstract

Cette communication essaie de déterminer le concept de l’intelligence artificielle et les notions qui circulent autour tout en faisant référence à l’intelligence humaine. Elle aborde aussi les modalités de son intégration dans les pratiques enseignantes tout en se focalisant sur les piliers et les phases de l’intégration dans le processus d’enseignement-apprentissage. Enfin la communication traite du potentiel de l’IA dans la production du contenu pédagogique numérique en explorant plusieurs services dédiés à ces tâches.

 

Plenary 2

Prof. George Kokolas

“Humanistic Positive Education in the AI Era”

Abstract

Negative emotions and demotivation are common in today’s classrooms, especially as technology becomes more present in our lives. Humanistic Positive Education is not just about “feeling good” but is a well-researched, practical framework that helps both teachers and students thrive, even during challenging times. This approach encourages resilience, engagement, and authentic connection, empowering learners to flourish rather than just cope. The speaker will explain why Positive Education matters, share hands-on PosEd activities, and emphasize that Positive Education is best experienced and modeled, not simply taught. While AI brings new opportunities for growth, it’s important to be mindful of its potential for distraction or addiction, ensuring that technology supports—rather than undermines—well-being.

 

Closing Panel

"The Road Ahead: Empowering Teachers for Future Challenges"

Prof. Noureddine Bendouqi

Abstract

As the educational landscape rapidly evolves under the influence of artificial intelligence, one critical

question remains: how can educators lead the way in shaping future-ready classrooms? This closing

plenary brings together insights from the conference’s keynote, plenaries and workshops—ranging

from humanistic approaches in AI-integrated learning, to TPACK-based training models, and

practical classroom applications of AI. Participants will reflect on the balance between innovation and pedagogical integrity, the enduring role of critical thinking in the age of automation, and the importance of equipping teachers not just with tools, but with purpose. By revisiting the "why" behind AI adoption in education, this session aims to inspire a forward-thinking mindset and chart a practical, empowering roadmap for teachers navigating tomorrow’s classrooms.

 

 

Workshops

Workshop 1

Prof. Es- Soufi Karim

Abstract

In an era characterized by constant change and profound disruptions, Artificial Intelligence (AI) emerges as a transformative force, presenting both immense potential and inherent risks for the future of teaching and learning. The rapid rise of generative AI tools, in particular, raises fundamental questions about how education is organized and necessitates an evolution of the teacher's role. This workshop is specifically designed for both pre-service and in-service teachers, focusing on continuous professional development (CPD) to steer this evolving landscape. Guided by the Technological Pedagogical Content Knowledge (TPACK) framework, the workshop will explore how AI tools can enhance the foundational pillars of quality education, focusing mainly on well-prepared educators, engaged learners, and aligned assessment, and provide practical strategies for integrating AI into teacher training. Drawing on emerging current research findings, novice applications, and participants' feedback, this workshop seeks to offer some recommendations for fostering AI-literate educators who can effectively and responsibly leverage AI to create equitable, engaging, and impactful learning environments.

 

Workshop 2

The Socratic Method Rebooted: Critical Thinking in the AI Age

Prof. Robert Howard

Abstract

Critical thinking (CT) has long been heralded as an essential skill for learners, yet despite decades of discourse on its importance, it has often failed to be addressed with the urgency and depth it deserves, especially in EFL classrooms. In the age of AI, where information is abundant, but discernment is scarce, fostering critical thinkers has never been more crucial. This talk explores how the Socratic Method—a timeless approach based on dialogue, questioning, and reflection—can be rebooted to meet the challenges of modern education. This session will demonstrate how, with the integration of AI tools, educators can enhance the Socratic dialogue in EFL classrooms, promoting critical thinking in a way that goes beyond rote memorization. Rebooting the Socratic Method isn’t just about asking the right questions, it's about equipping learners to think independently and critically in an AI-driven world.

 

Workshop 3

From One-Size-Fits-All to Individualized Learning: The Future of Education with AI IS THE TITLE of the AI one

Prof. George Kokolas

Abstract

The global education sector faces critical challenges, including a shortage of qualified teachers, declining student performance, and the persistence of one-size-fits-all learning models. Express DigiPlus introduces an AI-driven, data-powered solution designed to personalize and optimize learning for students at all levels. By leveraging cutting-edge technologies—including natural language processing, neuroscience, and cognitive science—Express DigiPlus creates individualized knowledge paths tailored to each learner’s needs. The platform supports the development of core language skills through adaptive, CEFR-aligned curricula, delivering real-time feedback and actionable insights for teachers. This presentation explores how Express DigiPlus empowers schools to achieve efficient, measurable, and inclusive education, driving better and faster learning outcomes globally.

 

Workshop 4

Prof. Rachid Elaasri

Abstract

This interactive workshop introduces English teachers to four free, AI-powered tools that enhance teaching and learning across key language skills. Participants will learn how to create customized listening materials using Google AI Studio, design leveled reading tasks through Diffit, generate contextual lesson content with TeacherServer, and guide students through the writing process using Write & Improve by Cambridge. Each tool is selected for its simplicity, classroom readiness, and potential to support learners in Moroccan contexts. Teachers will engage in hands-on activities, explore practical use cases, and leave with ready-to-use materials and templates. The session emphasizes how AI can reduce teacher workload, personalize instruction, and promote student autonomy, all without requiring advanced tech skills.

 

Bio- data

Prof. Robert Howard

Rob is the IATEFL Poland President, former IATEFL BESIG Joint Coordinator, Online Language Center and Business Language Training Institute owner, EdYOUfest Academic Team member, Gallery Teachers Masterclass presenter, and EFLtalks founder. He is an international speaker, teacher, trainer, and author on Business English, Teacher Development, Entrepreneurship, teaching online and technology.

 

Prof. Moulay M’hammed DRISSI

Professeur de l’enseignement supérieur en technologies éducatives, ingénierie de formation et e-Learning. Formateur des TICE au Centre de Formation des Inspecteurs de l’Enseignement (CFIE). Il a participé à plusieurs projets numériques au Maroc et à l’étranger. Consultant du volet numérique pédagogique auprès de plusieurs organisations nationales et internationales.

 

Pr. George Kokolas

George Kokolas has been working as the Academic Director and Teacher Trainer for Express Publishing for the last 23 years. He is an expert in academic support, syllabus design, teacher training and teacher coaching. He holds a Level 5 Positive Psychology Diploma and a Level 5 Diploma as a Positive Psychology Practitioner trying to implement Positive Education into English Language Teaching. He recently became a registered Professional Practitioner Member for the Positive Psychology Guild (U.K based), with a specialisation in Positive Education for English language teachers. He is a certified LEVEL 5 TEFL teacher with over 30 years of experience in ELT. He is also a certified ADVANCED Neurolanguage CoachⓇ, practising Neurolanguage CoachingⓇ professionally, fostering and promoting “brain-friendly” techniques for language learning.

 

Prof. Es- Soufi Karim

Karim Es-soufi is a university lecturer at the Faculty of Letters and Humanities at Mohammed V University in Rabat. He received his Ph.D. in E-learning readiness and its impact on social cognitive presence in the e-learning environment from Sidi Mohammed Ben Abdellah University of Fez in 2024. He is a licensed educational supervisor and has previously served as an ELT supervisor and teacher in the Fez-Meknes region. His research interests center on the intersection of technology and education, specifically how digital tools can be effectively integrated into instruction to optimize learning outcomes. He also has a keen interest in plurilingual pedagogies and the incorporation of life skills into the curriculum.

 

Prof. Rachid Elaasri

Rachid Elaasri is an Associate Professor at ENSET-Mohammedia and a member of the Computer Science, Artificial Intelligence and Cyber Security Lab. With over 20 years of experience in teaching English for Specific Purposes and educational technology, he specializes in training educators in AI integration, blended learning, and instructional design. Passionate about equity in education, he is committed to making learning accessible, especially for students from underprivileged neighborhoods. He has led national and international workshops, published research on ICT in education in Morocco, and supervises student projects on AI-enhanced learning. His work bridges innovative pedagogy and practical technology to empower both teachers and learners.

 

Prof. Noureddine Bendouqi

Noureddine Bendouqi is a Post-Bac Inspector the Coordination of the English Department in the Preparatory Classes for the Grandes Ecoles, Morocco (CPGE). He has been in the profession for the last 36 years and served the English Language Teaching community from different positions. He gained knowledge and experience in the management of education when he worked in the ministry headquarters. He is a former pedagogical advisor to the secretary of State in Charge of School Education, 2017 – 2012. He also served as MATE president, (Moroccan Association of Teachers of English) for two terms of office, 2010-2012 and 2014- 2016. Mr. BENDOUQI is so much interested in teacher education, curriculum design, and cognitive neurosciences namely cognitive psychology, applied psycholinguistics, and neurolinguistics.